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News + Events: Articles
By Claudia Figueroa, Manufacturing
Editor
California Apparel News
New Look, New Line, New Job:
Girls4Sport Launches
Girls4Sport, a girls' surfwear and surf
accessory line based in Santa Cruz, Calif., is hoping to build
some cachet among female surfers with its unique rash-guard
designs for women.
The company, which was founded last year
by Gary Macbeth and avid surf fans Kim Ruby and Leanne Riem,
offers a broad selection of surfwear for women.
Ruby, the president of the company, said
the line strives to provide female surfers with a durable
selection of extreme surfwear.
The line, which bowed last year at Action
Girl Sports trade show in Long Beach, Calif. has unique features
such as built-in shelf bras and coordinating bottoms. Halter
cuts and midriff-baring sleeveless tops can be paired with
boy briefs, board shorts and bikini bottoms. The line's fabrication,
which is made with nylon/spandex, comes in brightly colored
swirl patterns. The line is sold as separates.
Girls4Sport is counting on crossover
appeal in other sports segments--such as water skiing, scuba
diving and triathlons--to launch the company into the six
figure range.
Buyers include Becker Surf stores, Surf
Country in Santa Barbara, and Rockers in Venice Beach.
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