News: Press Release

 

FOR IMMEDIATE RELEASE
October 31, 2006
Contact: Kim Ruby, 831.423.8755, kim@girls4sport.com or
Ranee Ruble, 541.335.9949, raneeruble@yahoo.com

Girls4Sport Supports Breast Cancer Awareness Year Round with New Pink Store

Santa Cruz, CA--For women’s performance clothing designer Girls4Sport, supporting breast cancer awareness doesn’t end in October. With the recent launch of its year-round, online Pink Store, Girls4Sport will donate five percent of all Pink Store purchases to the non-profit foundation, Boarding for Breast Cancer (B4BC). B4BC’s mission is to increase awareness about breast cancer, the importance of early detection, and the value of an active lifestyle.

Girls4Sport’s new online Pink Store features pink swimwear, boardshorts, rashguards, t-shirts, ball caps, and pocket scarves. The store is online at www.girls4sport.com.

In addition to supporting breast cancer awareness, the Pink Store was founded to honor cancer survivors like Girls4Sport team rider Robin (Zeuf) Janiszeufski Hesson. The 47-year-old surfer successfully battled breast cancer at the age of 33 and then again at 41. She credits surfing as a significant part of her recovery. Hesson is a registered nurse and lives in Santa Cruz with her husband, Frosty. To read more about Hesson, visit: www.girls4sport.com/zeuf.shtml.

About Girls4Sport:
Girls4Sport is dedicated to creating performance clothing with the female body in mind. Girls4Sport's line includes rashguard sets designed for women by women with super comfy SPF 65-rated fabrics, built-in shelf bras, out of the ordinary prints, and flattering fits.   In addition to its products, Girls4Sport has established the Girls4Sport Foundation, a charitable arm of Girls4Sport to support organizations and programs that provide girls of all ages with the support and inspiration to lead active, confident lives. Girls4Sport products are distributed through a variety of retail outlets and online. For more information about Girls4Sport products and team riders, please visit www.girls4sport.com or call 831.423.8755.

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